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	<title>Edge and Heavy &#187; ted</title>
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	<description>Design Touches Everything</description>
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		<title>Rory Sutherland @ Ted</title>
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		<pubDate>Fri, 11 Dec 2009 19:13:27 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[video]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ted]]></category>

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		<description><![CDATA[





Rory Sutherland is the Vice Chairman of Ogilvy Group UK, one of the worlds largest advertising firms.  His talk at Ted is both information and hysterical and surmises that advertising can add value to a product by changing our perception.  Whether you&#8217;re in advertising or not, I think it&#8217;s work the 18 minutes.


If [...]<p>Read <a href="http://blog.edgeandheavy.com/2009/12/rory-sutherland-ted/">Rory Sutherland @ Ted</a> on <a href="http://blog.edgeandheavy.com">EdgeandHeavy.com</a></p>
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<p>
<br />
Rory Sutherland is the Vice Chairman of Ogilvy Group UK, one of the worlds largest advertising firms.  His talk at <a href="http://www.ted.com/">Ted</a> is both information and hysterical and surmises that advertising can <strong>add value</strong> to a product by changing our perception.  Whether you&#8217;re in advertising or not, I think it&#8217;s work the 18 minutes.</p>
<p>
<br />
If Ted&#8217;s video player doesn&#8217;t work, check out <a href="http://www.youtube.com/watch?v=ZEIaYouPuZk">Part I</a> and <a href="http://www.youtube.com/watch?v=CnuaC9pBeg0">Part II</a> on youtube.</p>
<p>Read <a href="http://blog.edgeandheavy.com/2009/12/rory-sutherland-ted/">Rory Sutherland @ Ted</a> on <a href="http://blog.edgeandheavy.com">EdgeandHeavy.com</a></p>
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