There’s just something very romantic about letterpress. And I don’t mean romantic like red wine, shake ‘n bake and open mouth kissing. I mean romantic in a more broad sense.

Letterpress, with all it’s gears, hydraulics and levers is seemingly so archaic. When looking at these machines, one has to wonder how so many things can go so right without a computer. But it does and the process of everything working in tandem is symphonic, creating beautiful pieces of art.

Today, some people look at a machine like this and wonder why it still exists. Why do we need letterpress? I’ll tell you why. Because people will always appreciate craftsmanship. We feel better knowing that a human created something. There will always be the quick answer. There will always be “quick prints” where you can upload your designs and have them back on your doorstep in two days. But when it comes down to an eye for detail, mixed with quality and the human touch, letterpress is a process that people will continually turn to.

I’ll be the first to admit that I am a product of the digital age. I spend all day at a computer, I’m on facebook, … I have a blog. I use digital software everyday and I know more short cut keys in my preffered programs than I do my friends phone numbers. So when it comes to printing, I won’t sit here and tell you that letter press should be the only form of print … but what I will say is that I appreciate the hell out of it.

I’ll stop blabbering. Below are a few videos that champion my words.

For more, check out these companies:

Studio On Fire

Boxcar Letterpress

The Arm

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