Wired magazine teamed up with the Experience Design team at Adobe to create a Wired app for the tablet. No one has said it’s been made specifically for the iPad, but I’ll go ahead and say that it was made for the iPad. Once you watch the interaction, you’ll know what I mean.
This demo was created with a working app platform, unlike Bonnier’s Mag+ demo (you can see the green screen reflections on their fingers). Moreover, it was created with Adobe AIR, which “lets developers use proven web technologies to build rich Internet applications that run outside the browser on multiple operating systems.” In this case, it allows fully interactive rich content, previously driven via Flash, to be delivered on the iPad, which as you may or may not know, put Flash in the mayonnaise jar. Whether or not you were an initial fan of the iPad, it’s content like this that will be driving the publication industry.
Wired’s app is slated to be release this summer.
